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What's your greatest skin care challenge?
As women and a growing number of men of color, what's your greatest skin care challenge? Whether it's dark spots, uneven skin tone, dark circles,puffiness under your eyes or hair that won't grow, you'll find a product that can possibly become the solution to your challenge.
Moisturizers and ingredients that hydrate your skin will always be your best friend, for your face, body and hair. So look for products with nourishing and nurturing ingredients. Shea butter, cocoa butter, mango butter and jojoba oils are a few of the ingredients to keep on your list.
We've got new additions to our store for you. Essential oils have been known to help calm and soothe skin and scalp irritations. Although you'll find a sample kit on the hair category page, you can use them for any of your skin and hair care needs.
The hair care sample kit has been given an upgrade. We've increased the size of the container on the shampoo and conditioners and added a hair butter sample to the mix.
Although there's beauty in your blackness, your skin is sensitive and needs protection from the sun just like everyone else. So if you know you're challenged by sunburn, add a few drops of Lavender essential oil to Jojoba and Grapeseed Oil and create a nice body oil for yourself. It will bring comfort and beauty back to your skin.
We're listening to you and your suggestions, so keep an eye on the category pages and your emails for updates.
Until next time ...
Dedicated To Your Beauty
Did you know that all eyes are on you? You, the African American man and woman are now being categorized as part of the new Ethnic Consumer.
We’re cataloged in that category, and are now becoming an important part of the skin care industry. Now what does that mean as far as caring for your beautiful black skin is concerned?
When a market is deemed as coming to the forefront of an industry, on one hand it’s a good thing. Why? Because that means your skin has become important to the industry as a whole.
But on the other hand, how important is i? What’s being produced, created and introduced in order to treat your skin? As with anything there are companies that will throw something out real fast. They'll say this is for the African American market, the ethnic market and it will have ingredients that are not good for you.
Understand that your melanin is your gift and your challenge. Melanin plays a key role in protecting your skin from the penetration of UV rays, which comes from the sun.
The darker your skin, the less penetration and the lower the incidents of skin cancer. The number of pigment producing cells called melanocytes is equal no matter the skin color. The difference is in the structure and the function of the skin itself.
In order to produce melanin in your skin, 2 components have to be there. One is an enzyme, which is tyrosinase and the other is amino acid tyrosine. When these 2 components go through a conversion process, melanin is produced.
Now, for you, when you’re using products to treat your skin, you want to make sure that they’re not abrasive. You also want to make sure they're no irritants. Irritants can create or enhance a condition that already exist.
When products are thrown at you, this is often what happens. Especially when they’re being put under the label of "black skin" or "African American skin".
So understanding now that the industry has deemed you and your skin important, make sure you read the labels. Ingredients are in there, and you want to stay with a product that’s as natural and organic as possible.
One of the things that should also be considered with African American skin is to understand, that even though, categorically we are put under the banner of either black or African American, we also have what’s known as racial mixtures.
So within the confines of having mixtures, you're dealing with another element with your skin.
Because you have the component of your skin that comes from the African American side, you’ll have to consider the cellular and DNA structure of your skin that comes from the other racial blends.
Whether it's Caucasian, Hispanic or even blending African (from the continent) and African American, there are still, at this point in time different components in skin combinations and structures to take into consideration.
Yes, you're a melting pot. Yet, at the end of the day, Your melanin is the key to your beauty. How you care for it keeps it beautiful. Know your product mix, your ingredients and don't be fooled by impostors offering you a solution.
Dedicated To Your Beauty,